Meet The Team
CEO & Co-Founder
Dan Weber is the CEO of Lodging Advisor Group, LLC (LAG). Since co-founding LAG in 2017, Weber has led the company in the acquiring and development of a diversified portfolio of extended stay hotel assets. LAG currently owns 18 Extended Stay Hotels (1933 rooms). Prior to founding LAG, Weber was CEO of ValuePlace (rebranded as WoodSpring Suites). Under his leadership WoodSpring secured a 200MM equity commitment from New York based Lindsay Goldberg. Weber also served as Executive Vice President and Chief Investment Officer for Cole Real Estate Investments. He received his Bachelor of Science degree in Business Administration from University of Northern Colorado and a Master of Business Administration with a concentration in finance from the University of Northern Colorado.
Partner & Co-Founder
As partner and co-founder, of LAG, Tyler Brown is responsible for revenue management, analytics and operations surrounding LAG’s hospitality holdings. In addition, he is the Founder and current CEO of Lodging IQ, a lodging and solutions company that handles rate negotiation, booking, billing and reporting for businesses with extended stay travelers. Previously, Brown was Chief Information and Strategy Officer with WoodSpring Hotels. There he was responsible for distribution, technology and strategy. He also served as CIO for Dean & DeLuca, a global gourmet retailer, and as Senior Vice President of Operations at CLC Lodgings. Brown holds a bachelor’s degree in mathematics and master’s degrees in mechanical engineering and business administration.
Senior Vice President of Asset Management
As Senior Vice President of Asset Management at LAG, Garrett Morris and his team oversee the assigned hotel management company to ensure financial performance and upkeep of assets, capital budgeting, project management, brand compliance, vendor management, as well as other customer-based services. Prior to LAG, Garrett served as Vice President of Facilities and Vendor Management with Nationwide Hotel Management Company. He also worked in senior facilities and asset management roles with Value Place and Woodspring Hotels. While there he successfully oversaw Value Place’s brand transition to Woodspring Suites at all corporate owned hotels. Morris has a bachelor’s degree in Business Management from Wichita State University. He and his wife Breanne, and daughters, Aubrey and Kennedy, enjoy sports and boating. He is also a passionate fan of Wichita State basketball.
John M. Klaassen
Senior Vice President of Business Intelligence
As SVP, Business Intelligence, John Klaassen conducts financial analysis and reporting, as well as coordinating budget efforts within the company. Prior to joining LAG, he served as Senior Director, Operations and Finance at Nationwide Hotel Management Company, where he led the budgeting efforts for 120 WoodSpring properties, as well as monthly reporting and analysis. Klaassen also worked in labor management and in other operational projects. He served in the same role for the WoodSpring Hotels brand. Prior to NHMC/WoodSpring Hotels, Klaassen worked in financial analysis, planning, and accounting at Textron Financial Corporation/Cessna Finance Corporation. He holds a bachelor’s degree in mathematics and a bachelor’s degree in business administration.
Vice President of Sales and Asset Management
Chris Young has extensive expertise in Operations, Sales and Revenue Management. His career in Hospitality spans more than 25 years. Prior to working with LAG, Young was a District Manager of Operations for Extended Stay America Hotels where his territory included hotels in Missouri, Kansas, New Mexico, Nebraska, Arizona and Montana. He served in that position for nearly 16 years. Young also served as Corporate Director of Revenue Management for Sunburst Hospitality. He has an avid love of the outdoors where he spends his off time hunting, fishing and camping with his family.
CRME, Vice President of revenue analytics-development
Bob Preble is a Certified Revenue Management Executive (CRME) and a certified Economic Development Finance Professional (EDFP). He also has extensive experience in the operational side of the business as a Rooms Division Manager, Director of Sales and General Manager. Preble has spent over 20 years in revenue management with various hotel companies including, Hilton, Marriott, Hyatt and a number of independent branded hotels. In addition to his hotel background, Preble is an experienced economic developer and online professor. He holds a bachelor’s degree from Webber International University and a Masters of Business Administration from Embry-Riddle Aeronautical University. He currently resides in Albuquerque, NM with his wife and daughter. In addition, he has a son currently serving in the US military. He loves to travel and spend time at the beach.
CRME, Vice President of Revenue Management
As VP of Revenue Management, James works to foster strong partnerships across all departments while helping the company remain as profitable and efficient as possible. Layne is a Certified Revenue Management Executive (CRME). In his 20-year career in the hospitality industry he has specialized in the economy extended stay sector. He has 9 years of operational experience, including area management of multiple properties, and over 11 years of revenue management experience, including positions as Senior Director of Revenue Management at the Nationwide Hotel Management Company and Regional Revenue Manager at WoodSpring Hotels and Extended Stay America. Layne also worked as General Manager and Area Manager for Extended Stay America in the Richmond, VA market. He is married with two sons and enjoys golf and spending time at ballfields and near the water. He has a Bachelor of Science Degree in Business Management from Virginia Tech.
Darren Martin, CPA
Senior Business Analyst
In his role as Senior Business Analyst at LAG, Darren Martin is tasked with extrapolating numbers and trends to help property owners and managers track and meet their business goals. Martin also spent eight years in the restaurant industry as Controller/Senior Controller for a number of clients ranging from 20-110 locations. Prior to that, he owned 3 franchises – two of which were recognized for being in the top ten in the nation. Martin holds a Bachelor of Science in accounting from Newman University and a Master of Public Administration from Wichita State University. He is married with three grown children and has run 11 marathons, logging over 13,000 miles since 2014.
Director of Asset Management
As Director of Asset Management, Yolette Hiltl is responsible for strategic capital planning, operational oversite, and vendor management. She has over 20 years of experience in hospitality and multi-family units. Before working at LAG, she was a Regional Director of Operations for Nationwide HMC and its properties in Texas, New Mexico, Arkansas, Arizona and California. She began her career in hospitality as General Manager for Value Place, where she helped oversee the company and its brand through its multiple transitions from Value Place to WoodSpring. She currently resides in El Paso, TX with her husband and three daughters. In her personal time, she enjoys vacationing on the beaches of South Texas, traveling to new places and watching her daughters play basketball.
CRME, Director of Revenue Management
Tim Cramer initially joined LGA as an Asset Manager. Shortly thereafter, he transitioned from Asset Manager to Revenue Manager. Cramer has been in the hotel industry since 2002, starting at a boutique hotel in Peoria, IL as a BOH Manager. He then held management roles with Red Roof Inn, LaQuinta, and Days Inn before joining Extended Stay America in a District Manager position. Cramer was a standout DM for 4 years before spending a year as a Revenue Manager with ESA. He then moved back into a DM role with Gulf Coast Hotel Management for 2 years. Before entering the hospitality industry, Cramer owned a small water business in St. Petersburg, Russia for 9 years. He has a bachelor's degree in philosophy and a master’s degree in history.
Corporate Director of Sales
Cecilia Jones is a Director of Sales currently supporting hotels in the Kansas, Missouri, Nebraska, Florida, and Oklahoma regions. Before joining LAG, she served as the General Manager at Extended Stay America where she focused on hotel operations. Jones has worked as a sales professional in numerous industries including automotive, professional development, home furnishings, home improvement/remodeling, and hospitality. She is a graduate of the University of Central Missouri. She resides in Shawnee, KS with her husband and two daughters. She enjoys running in 5ks and is a Girl Scouts leader.
Corporate director of Sales
James Haigwood is LAG’s Corporate Sales Manager for the Texas and Louisiana markets. The Texas native has spent more than 10 years in operations and sales management, specifically in the extended stay sector. Haigwood started his hospitality career as a Guest Service Representative. He is customer service oriented and focuses on building relationships with both his hotel teams and clients. In his off hours, he enjoys working on cars, fishing and spending time with his 8-year-old Aussie Reba.